Adi Sideman is a pioneer in participatory media, an entrepreneur with more than 20 years of experience creating apps and companies in the user-generated video space.
Adi founded YouNow in 2011 to provide a live social platform for people to connect, interact, and express themselves. YouNow grew to be a global social network with more than 40 Million users and over 120 million user sessions per month. YouNow was a finalist for TechCrunch’s Fastest Rising Startup of 2015 Awards.
As a developer, Adi produced the first-ever animated ads on AOL and created more than 30 online games for major-studio franchises, including the Matrix Game for the famed Warner Brothers Movie. In 1999, he founded the interactive media technology firm Oddcast, which continues to develop interactive media apps such as "Elf Yourself". In 2005 Adi co-founded KSolo, the first online karaoke service (acquired by Fox Interactive/MySpace) and, in 2006, Adi co-founded audio ad network TargetSpot, a joint venture with CBS (acquired by Radionomy).
Adi is a member of the Real-Time Academy of Short Form Arts & Sciences and was named one of 2015’s top 100 most influential and inspiring people in NYC tech by Business Insider. He holds an MPS degree from the Interactive Telecommunications Program at NYU’s Tisch School of the Arts and an undergraduate degree from NYU Film School.
SVP Business Development and Product
Yonatan Sela is an entrepreneur and digital media executive. Sela leads business operations and product strategy at YouNow.
Yonatan joined the founding team of Tvinci, an online video / OTT platform, where he spent 5 years as VP Marketing and Product Strategy. He led Tvinci to 8 figures in revenue and an acquisition by Kaltura in 2014. Yonatan also co-founded Bookn'tell, an app that simplifies friend referrals for local service businesses.
Prior to YouNow, Yonatan was a VC at Venrock, a firm whose past investments include Apple, Intel, AppNexus and others. While at Venrock he focused on opportunities in the Digital Media, FinTech and Bitcoin/Blockchain verticals, and was part of the team who made the investment in YouNow. Having worked closely with the YouNow team for months following the investment, he joined the company’s executive team.
Yonatan is an Air Force Captain and a Boston Consulting Group alumnus. He holds an MBA from Wharton and a BA in Economics and Eastern Philosophy. He is also a rock climber and writer.
Chief Technology Officer
Eran Kalmanson leads product and infrastructure engineering at YouNow. He’s been with the company for 4 years.
Eran was previously an early employee at SundaySky, an industry leader in the mass generation of dynamic video. At SundaySky he was a Release Manager and an audio and video engineer. Eran served 6 years in the Israeli intelligence corps’ elite technological unit, where he was a software development Team Lead. The main project his team developed won the prestigious Israel Defense Prize for innovation.
Eran is a military lieutenant, and holds a BA in Computer Science from The Open University and a BA in Gastronomic Science from l’università di Scienze Gastronomiche.
Director of Product and Business Intelligence
Ben Perper drives the company's product ideation, roadmap execution and business analysis.
Ben's career spans 10+ years of consumer-tech product management. Before YouNow, Ben was a Senior PM at Zynga, launching new titles, and running game operations reaching hundreds of millions of users. In Zynga’s intensely data-driven environment he honed his skills in analyzing user behavior, optimizing virtual economies, prioritizing product roadmaps and shipping updates in order to hit aggressive KPIs.
On Zynga Poker, Ben focused on growth and retention initiatives. Ben then served as Product Lead for Looney Tunes Dash! which was selected as Editor’s Choice and reached #1 App Store ranking in 67 countries.
Ben's career started at TheLadders.com, a subscription based job service, before moving to NBC where he served as a Strategy Analyst for CNBC's mobile initiatives.
Ben holds an MBA from NYU Stern and an undergraduate degree from University of Virginia.
Peter Watts is the resident polymath at YouNow, in charge of research & development, blockchain integrations, and the platform ecosystem. Since joining in 2014, he’s worn many hats, building the web app, running product on core features and starting the growth team.
Peter is a self-taught software engineer who cut his teeth in the music industry, building apps for bands and music venues. In 2011, he co-founded Swarm.fm, a music discovery company and early partner on the Spotify App Platform.
Peter likes to spend his weekends hacking on new ideas. After moving to New York from Sydney, he lived entirely off hackathon winnings for a year, while bootstrapping his first company.
A few platforms dominate social, and control digital media distribution. Their strength depends on millions of users creating and sharing content, but only a small fraction of the hundreds of billions in enterprise value that they have amassed flows back to those that create it.
Decentralization properly aligns the network
We believe that users should transparently and programmatically earn for their contributions to a network, and have a stake in the community they are growing. PROPS ensures that network value flows back to the people who help it grow, better aligning stakeholders across the platform.
Established Community & Economy Serves as Basis for PROPS
spend in current virtual economy
PROPS is Decentralizing the Digital Media Economy
Open platform for many-to-many video
First many-to-many video infrastructure, enabling VOD, video chat, linear or premium content, multi-user live streaming and more. Creators and developers drive user engagement, and get rewarded in PROPS.
A token with fundamental value
Users hold PROPS to promote content, access exclusive features, and signal status across media apps. The larger the network, the more valuable these benefits.
User activity drives demand for PROPS
Mainstream users need no knowledge of the underlying cryptoeconomics to enjoy and participate on the platform. They can engage for free or through in-app purchases, which in turn drive demand for PROPS.
Union Square Ventures
This is a great team that continues to push the envelope on the intersection of video and microtransactions. If anyone can pull off this type of vision: It's this team.
Union Square Ventures
This might be the first token economy to launch into a community of creators and viewers who already spend and receive virtual items.
The YouNow team has a six year track record of delivering amazing product experiences with interactive video technology. They are well-positioned to bring millions of mainstream users to a cryptocurrency-based virtual economy.
YouNow has always had a vision for a new kind of media with empowered creators and hyper-engagement, and I’ve always believed in this direction. The PROPS Project is the realization of this vision on a grand scale, opening the doors for any developer to participate.
I'm excited that YouNow is decentralizing its economy because it's the most effective way to empower creators to connect directly with their audience in a way that aligns everyone's incentives and interests.
PROPS is pioneering a new form of media. The implications of this approach are vast, as it facilitates immersive connections between people, mostly absent from today's online media platforms.
PROPS Decentralizes Video Applications
Introducing Rize, the first PROPS-powered app
Rize is a many-to-many social video app. It leverages PROPS video infrastructure, and enables users chat with friends in real time, engage with content creators and watch linear content together. Rize will be seeded with the YouNow community and launch before the public token distribution.
Multiple interactive video apps running PROPS are being built
Developers are actively working with the PROPS video infrastructure, building social video games and other interactive experiences to be released in 2018. Apps share a currency and identity layer, with each use case further driving user growth and token demand.
In order to kickstart a vibrant community of passionate PROPS users, we’ve designed token distribution to offer as many people as possible the opportunity to participate, either buying PROPS or earning them by growing the network.
The Decentralized Media Foundation is a non-profit entity that programmatically and transparently distributes tokens over multiple years to developers and creators who contribute value to the ecosystem. The Foundation reserves 50% of the total supply. As a result, the majority of tokens will be distributed over time to partners and the public.