A Decentralized Ecosystem of Video Applications

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Props is Decentralizing the Digital Media Economy

Illustration for Solving the biggest problem in social

Solving the biggest problem in social

A few platforms dominate social, and control digital media distribution. Their strength depends on millions of users creating and sharing content, but only a small fraction of the hundreds of billions in enterprise value that they have amassed flows back to those that create it.

Illustration for Solving the biggest problem in social

Decentralization properly aligns the network

We believe that users should transparently and programmatically earn for their contributions to a network, and have a stake in the community they are growing. Props ensures that network value flows back to the people who help it grow, better aligning stakeholders across the platform.

The Props Token Powers Network Engagement and Growth

Illustration for Solving the biggest problem in social

Open platform for
many-to-many video

First many-to-many video infrastructure, enabling VOD, video chat, linear or premium content, multi-user live streaming and more. Creators and developers drive user engagement, and get rewarded in Props.

Illustration for Solving the biggest problem in social

A token with
fundamental value

Users hold Props to promote content, access exclusive features, and signal status across media apps. The larger the network, the more valuable these benefits.

Illustration for Solving the biggest problem in social

User activity drives demand for Props

Mainstream users need no knowledge of the underlying cryptoeconomics to enjoy and participate on the platform. They can engage for free or through in-app purchases, which in turn drive demand for Props.


Jake Brukhman

Founder & Managing Partner, CoinFund

“The YouNow team has a six-year track record of delivering amazing product experiences with interactive video technology. They are well-positioned to bring millions of mainstream users to a cryptocurrency-based virtual economy.“

Andy Weissman

Managing Partner, Union Square Ventures

“Props by YouNow is being led by a great team that continues to push the envelope on the intersection of video and microtransactions.“

Phil DeFranco

Social Media Star

“I'm proud to support a digital media platform that drives value back to the people who create it. It's a long-overdue evolution in the space, and I believe Props can empower such a future. I can't wait to show the platform to my millions of forward thinking viewers.“

Join the Props Community

Download Rize, the First App on the Props Ecosystem

Rize is a social media app that leverages Props' many-to-many video infrastructure. It enables everyone on the platform to engage real-time and gain upvote curation power, content trending boosts, and status for their contributions to the growth of the network.

Develop New Apps on the Props Platform

Join developers who are actively working with the Props infrastructure to decentralize the digital media economy. Developers can benefit from an established community of consumers, flexible video infrastructure and powerful system for rewarding contributors.

Leadership Team

Adi Sideman

Founder and CEO

Yonatan Sela

Chief Business Officer

Eran Kalmanson

Chief Technology Officer

Ben Perper

Director of Product and Business Intelligence

Peter Watts

Platform Lead

Candice Reeves

VP Community Operations


Jake Brukhman

Founder & Managing Partner, CoinFund

Nick Tomaino

Founder, 1confirmation
Prev: Runa Capital, Token Summit, Coinbase

Doug Petkanics

Founder, Livepeer

Manuel Araoz

CTO Open Zeppelin, Decentraland

Jim Louderback

CEO, Vidcon

Alex Shin

Partner, #Hashed

YouNow Team

YouNow Team

Notable investors

  • Union Square Ventures

  • Venrock

  • Comcast Ventures

  • Chris Dixon

  • CoinFund

  • BlockTower Capital

  • Oren Zeev

  • Notation Capital

  • Kryptonite1

  • Casey Neistat

  • Phil Defranco

  • Mind Fund

  • Hashed

In the Press


  • Props Announcement - ICO Summit, Zurich


  • CEO Adi Sideman speaks at NYSE


  • CoinFund | Props by YouNow Q&A


  • BlockCon interview


  • BEF Conference Presentation